About
For its Volume 02 themed “Latitude”, Atmos asked creators from across the globe to interpret the theme using fashion as the language of expression. What emerged from this question was a story that takes inspiration from indigo dye and its close association to India.
Going back to India’s dark colonial history wherein Indigo farmers were subjected to harsh conditions and subsequently revolted against The East India Company, Kshitij Kankaria along with Photographer Ashish Shah chose organic indigo as a theme to celebrate sustainability in fashion and Indian craftsmanship. Collaborating with designer Naushad Ali, Kankaria used pieces from his environmentally conscious indigo line and woven fabric scraps to dress the models featured in the story.
