Salvatore Ferragamo

STORE PRESENTATION – AVENUE MONTAGNE, PARIS
About

Taking inspiration from the Italian Aperitivo ritual that is a cultural panacea in its own right, the ‘Aperitivo Ferragamo’ was created. Held at the Salvatore Ferragamo flagship store at Avenue Montagne in Paris, it was an event of sorts that saw the mélange of contemporary art with a new kind of experience in the retail universe. An evening that focused on displaying a selection of paintings by Giovanni Leonardo Bassan at Ferragamo, making it a perfect marriage of contemporary art by an Italian artist living in Paris with one of the most prestigious and iconic Italian fashion houses.