SOAK played a crucial part in conceptualisation and creative direction for the collaboration between The District Vision and Story mfg. The District Vision x Story mfg. Takeyoshi frame is custom made in Japan using District Vision “Earth-Tech” – a proprietary bio-material made from the cellulose of non-edible plant scraps. Earth-Tech is part of a closed-loop system, so the frame material is both biodegradable and recyclable for future use.
For the campaign shoot, SOAK partnered with photographer Tenzing Dakpa & creative director Kshitij Kankaria to create a visual narrative which showcase the distinct vision of both brands.