ASHISH UK

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Nostalgia is potent and intoxicating. It’s understandable that nostalgia was one of the main themes of the India-born, London-based designer’s 2019 collection. Creative Directed and styled by Kshitij Kankaria, together, they worked on a series of images that are less lookbook, more storyboard. Inspired by the concepts of young love, nostalgia and east meets west, the result is a Hindi love story for the ages.

Kankaria, used his innate understanding of Indian culture, people and their nuances to weave together a story that is rather simple yet gripping and brings to life the stories and characters that exist in real time in the alleys of  Indian towns.  The story was published in i-D in October, 2019.