Project Categories: Art Direction

The dirty Magazine

dirty is a new print title from India here to bind new worlds together for observers to immerse themselves in. The bi-annual book sheds skin every six months, taking on a singular theme with each new edition. Expanding and contracting with sudden bursts of intensity, it never shies away from showing you exactly what it […]

Story mfg SS21

Creative direction for Story mfg SS21 campaign. For the campaign shoot, SOAK partnered with photographer Ashish Shah & creative director Kshitij Kankaria to create a visual narrative which showcase the distinct vision of the brand. www.storymfg.com @storymfg @ashishisshah  

The District Vision x Story mfg.

SOAK played a crucial part in conceptualisation and creative direction for the collaboration between The District Vision and Story mfg. The District Vision x Story mfg. Takeyoshi frame is custom made in Japan using District Vision “Earth-Tech” – a proprietary bio-material made from the cellulose of non-edible plant scraps. Earth-Tech is part of a closed-loop system, so […]

AYU

In close collaboration with the founders of two distinct brands, AYU and a local Indian brand, SOAK took part in the creative brand identity along with the production and implementation of the visual concepts for the new product range. Featuring lush aromas with goodness and effectiveness of oils, soils and salts, the collaboration combines the intention of […]