Project Categories: Creative Direction

VOGUE RESET

For Vogue Reset, the January 2022 relaunch issue of Vogue India, Kshitiji Kankaria brought an otherworldly approach to fashion, shooting on the banks of a river near Mumbai in quiet celebration of a spiritual experience. Drawing on the theme of divinity, his styling showcases a lightness of being and the quality of a flowing river […]

ARCHITECTURAL DIGEST

The fluidity of blue, as it transitions between many moods to lend colour to form, furniture, clothing, the feeling of a gloomy Monday, and even a state of mind – has been the cause of much conjecture. In a photoshoot for Architectural Digest, Kshitiji Kankari’s styling seeks to shape the colour blue. With the blue […]

PAPER NEW YORK

Sending citizens of the internet into frenzied delirium on its release, Ranveer Singh’s interview for Paper Magazine tore into the cultural fabric of the country and itched the uncomfortable. In a photoshoot creative directed by Kshitij Kanjaria, the Bollywood superstar was made to bare himself, body and mind, to the viewer. The sparseness of the […]

The dirty Magazine

dirty is a new print title from India here to bind new worlds together for observers to immerse themselves in. The bi-annual book sheds skin every six months, taking on a singular theme with each new edition. Expanding and contracting with sudden bursts of intensity, it never shies away from showing you exactly what it […]

Story mfg SS21

Creative direction for Story mfg SS21 campaign. For the campaign shoot, SOAK partnered with photographer Ashish Shah & creative director Kshitij Kankaria to create a visual narrative which showcase the distinct vision of the brand. www.storymfg.com @storymfg @ashishisshah  

Ashish London

Creative direction for Ashish SS21 campaign. ashish.co.uk @ashish @ashishisshah

The District Vision x Story mfg.

SOAK played a crucial part in conceptualisation and creative direction for the collaboration between The District Vision and Story mfg. The District Vision x Story mfg. Takeyoshi frame is custom made in Japan using District Vision “Earth-Tech” – a proprietary bio-material made from the cellulose of non-edible plant scraps. Earth-Tech is part of a closed-loop system, so […]

AYU

In close collaboration with the founders of two distinct brands, AYU and a local Indian brand, SOAK took part in the creative brand identity along with the production and implementation of the visual concepts for the new product range. Featuring lush aromas with goodness and effectiveness of oils, soils and salts, the collaboration combines the intention of […]

BANDRA SENTIMENTAL

Bandra Sentimental, a photography book, documents style on the streets of Mumbai. With a cast chosen from the city’s streets, their flamboyant styles intact, it aims to showcase everyday life in the city. Commonplace to the Indian, sometimes shocking to an outsider, the fearless amalgamation of colour, fabric, pattern, design and cut, worn by men […]

ASHISH UK

Nostalgia is potent and intoxicating. It’s understandable that nostalgia was one of the main themes of the India-born, London-based designer’s 2019 collection. Creative Directed and styled by Kshitij Kankaria, together, they worked on a series of images that are less lookbook, more storyboard. Inspired by the concepts of young love, nostalgia and east meets west, […]

PAPER NEW YORK

Adding to the orientalist fantasy and often the cause of speculation and conjecture are the images of oiled muscular boys and men wrestling in the mud, bathing in the ganges or spending time with each other on the parapets of crumbling temples. These have been captured in popular visual narrative like photo essays and travelogues […]

LOUIS VUITTON

Creative Director and Stylist, Kshitij Kankaria along with Photographer Ashish Shah romanticize an era gone by in this story, capturing the splendor of Louis Vuitton’s iconic monogrammed luggage as it accompanies a solo traveller as she skips air travel and takes a slowed – down journey on the Maharajas’ Express. In a mix of black […]