The dirty Magazine
dirty is a new print title from India here to bind new worlds together for observers to immerse themselves in. The bi-annual book sheds skin every six months, taking on a singular theme with each new edition. Expanding and contracting with sudden bursts of intensity, it never shies away from showing you exactly what it […]
The District Vision x Story mfg.
SOAK played a crucial part in conceptualisation and creative direction for the collaboration between The District Vision and Story mfg. The District Vision x Story mfg. Takeyoshi frame is custom made in Japan using District Vision “Earth-Tech” – a proprietary bio-material made from the cellulose of non-edible plant scraps. Earth-Tech is part of a closed-loop system, so […]
AYU
In close collaboration with the founders of two distinct brands, AYU and a local Indian brand, SOAK took part in the creative brand identity along with the production and implementation of the visual concepts for the new product range. Featuring lush aromas with goodness and effectiveness of oils, soils and salts, the collaboration combines the intention of […]
TRASH~TREASURE
In the design process, trimming and discarding is common practice on the way to achieving perfection. This zine was created by collecting the discard from a busy school print shop and recontexualized into visually stimulating narratives. Aspects of waste, value systems and ownership were discussed through installation, print media and interactive curation.
STOP MAKING DAVID BYRNE
“Stop Making David Byrne” was put together as a collection of writings of Talking Heads Frontman David Byrne’s all encompassing life and work. With excerpts from his book “Bicycle Diaries” and articles from an extensive online journal maintained on topics ranging from World politics to socio-economic inquiries, the book seeks to move beyond the musical […]
SELF
A self identity system was created by Kartik to accompany his design practice. While it never saw the day of light in terms of usage, it was an intriguing process for Kartik as a graphic designer, delving into his devnagri roots and creating a logo that encompasses his past experiences studying in a Hindi-medium and […]
MEMORY GENERATOR
As children, we experience objects around us in a recontextualised manner. The utility takes a backseat and more formal and visual aspects attract the curiosity of a young mind devoid of context. This curiosity was reimagined through an interactive composition generator. As the participant presses the return key, a script runs on Photoshop and applies […]
THE SAPPER
In his recent project and book, The Sapper, Bharat Sikka narrates rather skillfully the relationship between a father and adult son. The book is multilayered just like the relationship, providing possibilities of observation, recollection and close comparison, and collaboration. The book design began as the artist was nearing two years of shooting for The Sapper. […]
I-95
I-95 is an installation and series of components from a collaborative project investigating and mapping the visual syntax of the contemporary industrial sphere to predict future industrial realities. The focus of this study lay on the underpass of I-95 on Gano street. Users could experience the site that was mapped through the installation as well […]
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