The dirty Magazine
dirty is a new print title from India here to bind new worlds together for observers to immerse themselves in. The bi-annual book sheds skin every six months, taking on a singular theme with each new edition. Expanding and contracting with sudden bursts of intensity, it never shies away from showing you exactly what it […]
Story mfg SS21
Creative direction for Story mfg SS21 campaign. For the campaign shoot, SOAK partnered with photographer Ashish Shah & creative director Kshitij Kankaria to create a visual narrative which showcase the distinct vision of the brand. www.storymfg.com @storymfg @ashishisshah
Ashish London
Creative direction for Ashish SS21 campaign. ashish.co.uk @ashish @ashishisshah
The District Vision x Story mfg.
SOAK played a crucial part in conceptualisation and creative direction for the collaboration between The District Vision and Story mfg. The District Vision x Story mfg. Takeyoshi frame is custom made in Japan using District Vision “Earth-Tech” – a proprietary bio-material made from the cellulose of non-edible plant scraps. Earth-Tech is part of a closed-loop system, so […]
AYU
In close collaboration with the founders of two distinct brands, AYU and a local Indian brand, SOAK took part in the creative brand identity along with the production and implementation of the visual concepts for the new product range. Featuring lush aromas with goodness and effectiveness of oils, soils and salts, the collaboration combines the intention of […]
BANDRA SENTIMENTAL
Bandra Sentimental, a photography book, documents style on the streets of Mumbai. With a cast chosen from the city’s streets, their flamboyant styles intact, it aims to showcase everyday life in the city. Commonplace to the Indian, sometimes shocking to an outsider, the fearless amalgamation of colour, fabric, pattern, design and cut, worn by men […]
THE HOMES PROJECT
In March of 2013, William Farr and fellow artist Tony Hornecker set out into the desolate landscape of Chile. Challenging the concept of a home and what ‘providing for oneself’ had come to mean in the Western cosmopolitan life, they built structures to examine what constitutes a shelter. William photographically documented the journey.
Louis Vuitton
Photographer Ashish Shah captures the splendor of Louis Vuitton’s iconic monogrammed luggage as it accompanies a solo traveller as she skips air travel and takes a slowed – down journey on the Maharajas’ Express. In a mix of black and white and coloured photographs, Shah captures the beauty and luxury associated with both the iconic […]
Saloni
Saloni, a brand inspired by the nomadic lifestyle of the brand’s designer, appeals to women of all ages in the pursuit of exacting sense of colour, cut and imaginative collections that are imbued with exoticism, femininity and playful elegance. For its Spring summer campaign, Shah in his unique style captured these elements and nuances at play. A […]
PRESTIGE HK
PAPER NEW YORK
Images of oiled, muscular boys and men wrestling in the mud, bathing in the Ganges, or spending time with each other on the parapets of crumbling temples have been captured in popular visual narratives — travelogues, photo essays, and now, increasingly on social media — adding to this Orientalist fantasy. Ashish Shah in an editorial […]
ATMOS
Growing up, photographer Ashish Shah saw the Ganges River as a giver of life. But the consequences of human and industrial pollution—and the Kedarnath floods of 2013—would eventually change his perception of the holy symbol and teach him to confront its dualities. For Flourish/Collapse, Shah offers a portrait of life, celebration, and death along the Ganges.
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