Project Categories: Styling

EDITORIAL

Saloni Parekh has contributed her distinct styling abilities to the likes of Anil Kapoor, A.R. Rahman and Ranveer Singh for editorial covers ranging from Vogue to GQ.

VOGUE RESET

For Vogue Reset, the January 2022 relaunch issue of Vogue India, Kshitiji Kankaria brought an otherworldly approach to fashion, shooting on the banks of a river near Mumbai in quiet celebration of a spiritual experience. Drawing on the theme of divinity, his styling showcases a lightness of being and the quality of a flowing river […]

ARCHITECTURAL DIGEST

The fluidity of blue, as it transitions between many moods to lend colour to form, furniture, clothing, the feeling of a gloomy Monday, and even a state of mind – has been the cause of much conjecture. In a photoshoot for Architectural Digest, Kshitiji Kankari’s styling seeks to shape the colour blue. With the blue […]

PAPER NEW YORK

Sending citizens of the internet into frenzied delirium on its release, Ranveer Singh’s interview for Paper Magazine tore into the cultural fabric of the country and itched the uncomfortable. In a photoshoot creative directed by Kshitij Kanjaria, the Bollywood superstar was made to bare himself, body and mind, to the viewer. The sparseness of the […]

Story mfg SS21

Creative direction for Story mfg SS21 campaign. For the campaign shoot, SOAK partnered with photographer Ashish Shah & creative director Kshitij Kankaria to create a visual narrative which showcase the distinct vision of the brand. www.storymfg.com @storymfg @ashishisshah  

The District Vision x Story mfg.

SOAK played a crucial part in conceptualisation and creative direction for the collaboration between The District Vision and Story mfg. The District Vision x Story mfg. Takeyoshi frame is custom made in Japan using District Vision “Earth-Tech” – a proprietary bio-material made from the cellulose of non-edible plant scraps. Earth-Tech is part of a closed-loop system, so […]

AYU

In close collaboration with the founders of two distinct brands, AYU and a local Indian brand, SOAK took part in the creative brand identity along with the production and implementation of the visual concepts for the new product range. Featuring lush aromas with goodness and effectiveness of oils, soils and salts, the collaboration combines the intention of […]